Barend van Marwijk Kooy founded The Good Institute in 2025 and
works as a coach, trainer and facilitator. Based in Brussels, he
was born in Singapore and grew up in the Netherlands. Alongside
The Good Institute, he works with other ventures including a
global leadership consultancy and the academy of a pan-European
political movement.
Clients often describe Barend as a highly committed professional
who integrates contrasting qualities. He has an analytical and
empathetic mind, and combines strong presence with high
sensitivity for people in the room. His approach is structured and pragmatic
with a warm and direct energy that quickly builds conditions for
safety and trust.
Barend builds on his prior experience in various high-pressure
work environments. He moved from finance and investments to more
people-oriented management roles - until he realised he is not the
executive he set out to become. Instead he chose to follow his talent in creating
space for others to reflect, (re)connect and find direction in their work.
Thus he found his home in learning & development, a field he
benefited greatly from in his younger years. He was a good
example of a high potential: intelligent, sociable and seemingly
confident - though also an insecure overachiever with much to
figure out about work and himself. Besides learning on the job,
he took a lot from coaching and training.
The Good Institute now feels like his life's work: dedicated to
providing other professionals, teams and organisations with tailored
experiences that have lasting positive impact on the way they
work and live. Working with a small practice of skilled practitioners,
passionate about helping others to create the change they want to see
in the world.